Welcome aboard, Atomic Marketing!
It’s always exciting welcoming new clients into the urban espresso family. This month, we are thrilled to have the rock stars of Atomic Marketing officially on board as a new client. Atomic Marketing was started by Nuno Lopes 10 years ago, and has been making big waves in the industry ever since. When you step […]
Read MoreMarcela Ospina talks Business Anthropology – Maggs on Media
It doesn’t take a rocket scientist to know that behaviour changes occur gradually, and can be triggered by effective marketing executions. It does, however, take an incredibly trained eye to monitor behavioural patterns and cues, and to make sense of them for brands afterwards. This is where Marcela Ospina fits in. She recently sat down with […]
Read MoreDigital – a sure fire game changer
With the rapid advancements and constantly evolving digital trends, the advertising and marketing worlds have had to rapidly adapt and shift their approach to ensure they are at the top of their game. Digital has made its presence felt, and is set to shake things up a bit in many (if not all) industries. Ruan Oosthuizen, […]
Read MoreWhen the study of human behaviour, and marketing, meet
To many, Business Anthropology might be a new phrase or a new concept. Anthropology, in essence, uses culture as the departure point to understand marketing, since this deals with how human behaviour is changed and adapted. This is something essential for all companies and brands to implement in their strategies and consumer approach. Marcela Ospina, […]
Read MoreGet ready to Start The Adventure with STA Travel South Africa
We’re a big fan of the team over at STA Travel South Africa. Their campaigns are quirky and slightly cheeky, and they do a great job in terms of marketing the cool packages and adventures they have on offer. Just when you thought they were at the top of their game, they’ve one-upped everything they’ve […]
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