Humans and technology adaption – bridging the gap

The latest opinion piece by Business Anthropologist, Marcela Ospina, that has been published on Memeburn, sheds light on the fascinating topic of bridging the gap between humans and technology adoption. Definitely worth a read. http://memeburn.com/2015/04/heres-how-to-bridge-the-gap-between-humans-and-technology-adoption/  

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Marcela Ospina talks Business Anthropology – Maggs on Media

It doesn’t take a rocket scientist to know that behaviour changes occur gradually, and can be triggered by effective marketing executions. It does, however, take an incredibly trained eye to monitor behavioural patterns and cues, and to make sense of them for brands afterwards. This is where Marcela Ospina fits in. She recently sat down with […]

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When the study of human behaviour, and marketing, meet

To many, Business Anthropology might be a new phrase or a new concept. Anthropology, in essence, uses culture as the departure point to understand marketing, since this deals with how human behaviour is changed and adapted. This is something essential for all companies and brands to implement in their strategies and consumer approach. Marcela Ospina, […]

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Marketing made human

Anthropology is a fascinating thing. Based on definition, it is the comparative study of human societies and cultures and their development. When it comes to our client, Marcela Ospina’s, her core focus is on anthropology within a marketing context. She recently chatted to Marketing Update about her role within the business anthropology space, and how what […]

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Welcome, Marcela Ospina!

It’s always wonderful to round up the year having signed a new client. We’d like to give a big urban espresso welcome to our latest client, Marcela Ospina! Marcela grew up in Colombia, studied anthropology, and now calls Johannesburg her home. As a Business Anthropologist, this places her at the fascinating intersection between anthropology and […]

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