When the study of human behaviour, and marketing, meet

To many, Business Anthropology might be a new phrase or a new concept. Anthropology, in essence, uses culture as the departure point to understand marketing, since this deals with how human behaviour is changed and adapted. This is something essential for all companies and brands to implement in their strategies and consumer approach. Marcela Ospina, one of the few Business Anthropologists in South Africa (who also does work abroad) shares some fascinating insight on Business Brief, into merging marketing, creativity and irrational behaviour.

http://www.bbrief.co.za/resources/articles/merging-marketing-creativity-irrational-behaviour