Get ready to Start The Adventure with STA Travel South Africa

We’re a big fan of the team over at STA Travel South Africa. Their campaigns are quirky and slightly cheeky, and they do a great job in terms of marketing the cool packages and adventures they have on offer. Just when you thought they were at the top of their game, they’ve one-upped everything they’ve done before in terms of marketing – now with their latest partnership with CliffCentral. The collaboration between the two brands will see a monthly travel-dedicated segment on the second Wednesday of every month, and each segment looks to be filled with awesome content. The show will be hosted by Arye Kellman and co-hosted by STA Travel South Africa’s very own Lee Cairncross. The first segment airs live on Wednesday 14 January 2015 – be sure to tune in.

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STA Travel South Africa #StartTheAdventure with CliffCentral

The growth and rise of digital has prompted industries and brands around the world to step up their game and be innovative in their approach to embracing the medium.

In a first of its kind move by a local travel retailer in SA, STA Travel South Africa have partnered with CliffCentral to create a monthly travel-dedicated segment titled ‘Start The Adventure with STA Travel’ that officially launches on Wednesday 14 January 2015 at 17:30, and will run once a month on the second Wednesday of each month.

The collaboration will see the travel brand utilising their knowledge and experience of worldwide and local travel and adventure, and sharing it in the form of quirky, engaging, and inspirational content with listeners across the unradio station. #StartTheAdventure will be a real treat for wanderlust listeners of all ages, and is likely to entice those who have not yet given thought to starting their own adventure. Content will range from the best in domestic travel destinations and tips, to international exploration, and will be aimed at travellers with a variety of travel styles and preferences.

The segment will feature on the “Kellman on CliffCentral” afternoon drive show. Host, Arye Kellman, will be joined by STA Travel South Africa’s very own Lee Cairncross, who will co-host the segment. Having personally experienced a good few destinations around the world (22 countries, but who’s counting?) Cairncross has had her fair share of local and global adventuring, and she notes that #StartTheAdventure is about telling REAL stories of REAL travellers. “Both Arye and myself have travelled a bit, so we’re hoping to educate, entertain and inspire people to explore the world, but doing so on air in a way that’s a little unconventional (and quirky), yet totally relatable. I’m big on travel and adventure, and for me, the more local the experience, the better. This partnership is the first of its kind for both STA Travel South Africa and CliffCentral, so we’re looking to make it a memorable one! There’ll be a lot of laughter, real-life travel experiences (possibly even a few embarrassing ones) and travel tips; maybe a bit of banter – who’s been to the ‘better’ destination, Bucket List experiences and how listeners can join in on the adventure, not to mention a giveaway or two…” Cairncross says.

'Start The Adventure with STA Travel' co-host, Lee Cairncross, in Genova

‘Start The Adventure with STA Travel’ co-host, Lee Cairncross, in Genova

 

Amy Mortlock, Marketing and Product Manager for STA Travel South Africa, is enthusiastic about the adventure ahead with CliffCentral. “We’re really excited about this partnership. The CliffCentral brand is one that is doing innovative things in a non-traditional way and pushing boundaries in its own right. We’re looking forward to creating great content which is interesting, slightly cheeky and totally outside the box for listeners. We are set on packaging and delivering travel content in a unique way that will inspire listeners to start their adventure,” Mortlock notes.

Gareth Cliff is also particularly thrilled with the partnership between STA Travel South Africa and CliffCentral.com. “This collaboration is one which is going to take travel to all the places our audience go – even if they’re dreaming of travelling the world while at the gym, at home or in the car – with live broadcasting integrated with all the digital and social media elements to fit into busy lifestyles.  Travel is an exciting topic which aligns to our key objectives of inspiring, rewarding, informing and entertaining our audience,” says Cliff.

Anyone tuning in over the next few months is bound to catch a topic of travel discussion that is right up their alley. Listeners might even hear Lee’s story about her quest to find deep fried scorpions to taste in Siem Riep, Cambodia, but being unsuccessful in her search and having to settle for munching on bugs instead. “I can’t say they were all that flavoursome, but the experience was totally worth it!” Cairncross adds.

The first segment of ‘Start The Adventure with STA Travel’ can be streamed live from www.cliffcentral.com or on WeChat on Wednesday 14 January 2015 at 17:30. The theme for January’s #StartTheAdventure is The Bucket List.

Anyone who misses an episode can find the podcast for download on iTunes; and more #StartTheAdventure content will be found on the STA-dedicated page on CliffCentral’s website, the WeChat platform, and STA Travel South Africa and CliffCentral’s social media channels.

 

STA Facebook:                   https://www.facebook.com/STATravelSouthAfrica

STA Twitter:                       https://twitter.com/statravelSA                  #StartTheAdventure

STA Website:                     http://www.statravel.co.za/

Contact:                             0861 781 781

Lee Cairncross at the GREAT PYRAMIDS

Lee Cairncross at the Great Pyramids, Egypt