what we do

Having been active within the PR and media space for nine years, and working with brands ranging from esports to travel, lifestyle, and entertainment, to corporate and financial services, the urban espresso PR team has proven experience in creating and executing diverse PR strategies across the board, which result in valuable returns for our clients.

 

Our public relations services include:

  • Digital PR and online media coverage
    • Securing earned media coverage across online platforms and digital media
  • Digital influencer relations across all markets
    • Identifying the right influencers for campaigns
    • Managing influencers for campaigns
  • Publicity (with focus on earned media coverage)
  • Media relations
    • Media plans/strategies
    • Media lists
    • Media trip organisation
    • Media lobbying for coverage
    • Media relationship-building
    • Media-briefing material for clients prior to all interactions with media
    • Producing and placing opinion pieces
    • Article syndication & advertorials
    • Development of press material
    • Media monitoring
    • Media coverage reports
    • Proactive & reactive media inquires
  • PR services for travel industry
    • Compiling travel features and editorial for media
    • Traditional and online PR for travel brands, tourism boards and destinations
    • Organising and managing media trips
    • Educational/familiarisation trips
    • Customer relationship management
    • Tour operator liaison
    • Exhibition support & organisation
  • Press kit – creation and dissemination
  • Press release – writing & distribution
  • Brand partnerships & sponsorship
  • Event management
  • Exhibition support
  • Celebrity and influencer endorsement and brand alignment
  • Compiling copy and creating content for company websites and blogs
  • Profiling of CEO’s and other key members on your team, through key media channels

*Where there is an aspect of a campaign that is outside of PR that would work best alongside our PR efforts, we work with people who are at the top of their game in their respective fields. We will bring them on board and will couple our PR efforts with their magic to wow you with the end product. As awesome as PR is, so is teamwork.

We’d love to meet with you to discuss what your goals and objectives are, and how we can take what you do to the next level.