Marcela Ospina talks Business Anthropology – Maggs on Media

Marcela Ospina

It doesn’t take a rocket scientist to know that behaviour changes occur gradually, and can be triggered by effective marketing executions. It does, however, take an incredibly trained eye to monitor behavioural patterns and cues, and to make sense of them for brands afterwards. This is where Marcela Ospina fits in. She recently sat down with Jeremy Maggs to chat about Business Anthropology, on Maggs on Media.

http://www.enca.com/media/video/maggs-media-business-anthropology-design-indaba-haven