Gareth Mountain’s latest article for RISKAFRICA
“Direct Marketing has come a long way since the early 90’s when channels like snail mail and outbound cold calling were the biggest and most popular channels used by banks and insurers to market and sell their products. The rapid growth of channels like web, email & SMS over the past decade have forced industries […]
Read MoreAirbnb: Homeowner insurance implications 101 with MUA
Insurance implications for Airbnb homeowners are now raising big concerns after the latest incident where a guest trashed a home in the USA after having a debaucherous party. Christelle Fourie-Colman, Chief Executive Officer at MUA Insurance Acceptances, delves into the various things that homeowners utilising the popular website should bear in mind, in this article […]
Read MoreGareth Mountain talks lead channels with Media Update
Lead generation is an extremely valuable tool for any business. If you’re new to the term, lead generation means driving large volumes of prospective new consumers into an online sales process OR into call centres where agents complete the sale over the phone. And we all know how important sales are. Gareth Mountain, MD of Mountain Direct […]
Read MoreKing Price takes insurance branding to a whole new level
King Price as a brand are not fans of the ordinary, run-of-the-mill marketing. We know it. We’ve seen it. And we love it. They recently unveiled something seriously cool that they’re involved with. They teamed up with an international agency to get their King Price branding into popular electronic games. According to the international agency, […]
Read MoreThe Insurance Apprentice – the race to the finish
We’ve been following The Insurance Apprentice intently ever since it was announced at last year’s Insurance Conference. Last week marked the big showdown for the six finalists, where they were put through their paces and had to endure intense challenges to take the number one spot. On Thursday 15 January 2015, we joined www.carelnolte.com, www.thefulcrumgroup.co.za and […]
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