Gareth Mountain talks lead channels with Media Update

Lead generation is an extremely valuable tool for any business. If you’re new to the term, lead generation means driving large volumes of prospective new consumers into an online sales process OR into call centres where agents complete the sale over the phone. And we all know how important sales are.

Gareth Mountain, MD of Mountain Direct Solutions http://mountaindirect.co.za/ recently put together an article for Media Update around how the right lead channels can make all of the difference. It’s definitely worth a read: http://www.mediaupdate.co.za/marketing/84400/the-right-lead-channels-can-make-all-the-difference