Gareth Mountain’s latest article for RISKAFRICA

Gareth Mountain

“Direct Marketing has come a long way since the early 90’s when channels like snail mail and outbound cold calling were the biggest and most popular channels used by banks and insurers to market and sell their products. The rapid growth of channels like web, email & SMS over the past decade have forced industries to rethink the way they market and sell their products to consumers.” These are the words of Gareth Mountain, now Executive at Olico, in an article he recently wrote for RISKAFRICA.

If you’re in the insurance and finance space, this article is definitely worth a read: http://www.riskafrica.com/5710-2/