Lightstone, right on the money with house price forecast – Business Times
The property market is something fascinating to follow, and I’ve become even more intrigued by it since working with Lightstone. If you’re new to what Lightstone www.lightstone.co.za is about – they’re a provider of comprehensive data, analytics and systems on property, automotive and business assets. Lightstone has access to unique and proprietary data sets which allow […]
Read MoreMarcela Ospina talks Business Anthropology – Maggs on Media
It doesn’t take a rocket scientist to know that behaviour changes occur gradually, and can be triggered by effective marketing executions. It does, however, take an incredibly trained eye to monitor behavioural patterns and cues, and to make sense of them for brands afterwards. This is where Marcela Ospina fits in. She recently sat down with […]
Read MoreThe countdown to #SnowClub15 has officially begun
In just over two weeks, urban espresso will be heading back to Val Thorens, Saint-Martin-de-Belleville, France as part of a pretty cool project for the latest Club Med Val Thorens Sensations resort. We won’t go into too much detail just yet (where’s the fun in revealing everything at once?) but what we can share is that it’ll be a group of CEO’s and […]
Read MoreWhen the study of human behaviour, and marketing, meet
To many, Business Anthropology might be a new phrase or a new concept. Anthropology, in essence, uses culture as the departure point to understand marketing, since this deals with how human behaviour is changed and adapted. This is something essential for all companies and brands to implement in their strategies and consumer approach. Marcela Ospina, […]
Read MoreThe ultimate business weapon?
The theme of creativity is one that is frequently spoken about, and is a topic that is not quite as clear-cut as most people would think. Dean Oelschig, founder of Halo, is fascinated by the theme of creativity and the power this “tool” holds, both for individuals, businesses and brands. His recent opinion piece featured on www.marketingupdate.co.za touches on […]
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