The ultimate business weapon?

Dean Oelschig

The theme of creativity is one that is frequently spoken about, and is a topic that is not quite as clear-cut as most people would think. Dean Oelschig, founder of Halo, is fascinated by the theme of creativity and the power this “tool” holds, both for individuals, businesses and brands. His recent opinion piece featured on www.marketingupdate.co.za touches on the fact that creativity may actually be the ultimate business weapon.

http://www.marketingupdate.co.za/#IDStory=71635

 

Gabbi Brondani

Director, urban espresso