Welcome aboard, STA Travel South Africa

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STA Travel South Africa have officially become part of the urban espresso family.

We’ve done some work with the brand on a project basis in the past, but now, we will be working alongside them on a retainer basis for the next year. If you’ve followed the urban espresso blog, you might have picked up that we’re big fans of the STA Travel brand. Their marketing strategy is brilliant, and how they’ve positioned their brand, both locally and globally, is something they can be proud of. Having said this, we are really looking forward to working with the STA Travel South Africa team on making more magic with their brand from a PR perspective, in the local market.

STA Travel have some awesome ideas and exciting plans ahead for 2015 – the first of which was launching a travel segment on CliffCentral http://www.urbanespresso.co.za/get-ready-to-start-the-adventure-with-sta-travel-south-africa/. In case you missed it, you can listen to the podcast here: http://iono.fm/e/131417

The next one will be on air live on Wednesday 11 February 2015. Be sure to tune in.