The Hype around Green Robot Design

Kgomotso Mautloa, Creative Director and Founder of Green Robot Design

Kgomotso Mautloa, Creative Director and Founder of Green Robot Design

The team at Green Robot Design are real gems within the creative space. Most people aren’t aware of the fact that they were the creative minds behind websites & marketing schemes (in the form of album covers and designs) for some of SA’s top artists and DJs such as Khuli Chana, Mo Flava, DJ Dimplez and DJ Vigilante to mention a few. Many people do not recognise the importance of marketing and visual presentation, especially when it comes to artists. This is a theme that Hype magazine recently explored when they interviewed Kgomotso Mautloa, creative director and founder of Green Robot Design.
Hype mag: Is the marketing and visual representation process as easy as people think it is when it comes to music and artists?

Kgomotso: Marketing and visual presentation is very important, it’s really vital if anything. Most artists overlook the fact that people often see your artwork before they hear your music. You need to capture your audience visually before you can even engage with them. So mildly put, it’s not that easy. We need to be on top of trends, look at what people like, what they don’t like, and to add onto that people consume so many visuals on a daily basis that it’s imperative that one stands out. Let’s take hip hop for instance. There are so many artists that are trying to get out there and so many are releasing new material every day; what’s going to make you stand out from first glance? The visual aesthetic of your artwork. I think even social media and the marketing elements that tie into that are also important, but artists don’t realise its importance.

 

The full article can be viewed on Hype magazine’s website http://www.hypemagazine.co.za/2014/09/inside-world-green-robot-design/

 

Green Robot Design

www.greenrobot.co.za

 

Gabbi Brondani

Director, urban espresso