Shining a spotlight on Halo’s “Be More” campaign

Our clients are awesome – and I’m not saying that just because they’re our clients. (I’m the first one to knock a blatant product plug, trust me.) Whenever you come across a blog post where we shine the spotlight on one of our clients and highlight something cool they’ve done, that’s us sending kudos their way and spreading the love because we feel that they’ve genuinely done something brilliant.

Like www.brandhalo.co.za

We’ve been working together for two months now, and the more we progress within our working relationship, the more we are astounded by the creative brilliance of Halo and their team. They aren’t ones to shout it from the mountain tops when they’ve crafted creative excellence, but they damn well should. (Although, I suppose that’s why we’re on board – so that they don’t have to blow their own horn.)

Their latest campaign titled Be More for the Commercial Bank of Africa (Kenya) is attracting some well deserved attention from those within the advertising and marketing space. In a series of eight print ads, Halo provides salutations to different entrepreneurial archetypes: “To the Meticulous”; “To the Free Spirits”; “To the Fiery”; “To the Persevering”; and so on. While none is an absolute archetype, they all embody the spirit of entrepreneurship: determination, courage, passion, self-motivation and perseverance. Each character study (a farmer, a female boxer, a dress designer, a country vet, a car-restorer, and a musician) is unique, which appeals to the unique sense of self every entrepreneur must have to succeed. The visual representation of each ad needs to be seen to be fully appreciated.

Oresti Patricios highlighted it as the Ad Of The Week on Marklives recently. You can view his commentary on the series here http://www.marklives.com/2014/10/ad-of-the-week-commercial-bank-of-africa-be-more-halo/?category=shot#.VFIXznkaItC

In case you’re wondering what all the fuss is about, here’s a sneak peak at some of the print ads.

Commercial-Bank-of-Africa-To-the-Pioneering-Halo-AdvertisingCommercial-Bank-of-Africa-To-the-Meticulous-Halo-AdvertisingCommercial-Bank-of-Africa-To-the-Fiery-Halo-Advertising

Gabbi Brondani

Director, urban espresso