Why the lifestyle business rocks

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There’s a new type of company that’s nipping at the heels of the nine-to-five, top-to-bottom business structure that’s dominated the scene for centuries. It’s called the lifestyle business, and it’s designed to suit the schedules, personal needs and lifestyles of its employees.

While it might seem counter-productive to many doyens of the suit-and-tie, corner-office business world, more and more companies – large and small – are seeing huge value in offering their employees the flexibility that comes with the lifestyle business model.

Richard Branson is a good example of a lifestyle employer. Some even call him the poster boy for this particular business model. But we don’t have to look all the way across the Atlantic to find examples of lifestyle businesses in action; there are companies a lot closer to home that are seeing the benefits.

One of our rock star partners, Carel Nolte, Chief Señor at CN&CO (a South African based people and brand consultancy that launched earlier this year) set up CN&CO with a certain structure – or “unstructure” if you prefer – to suit and serve the lifestyles of the people who work there.

Carel chatted to Poppy on 5FM about the lifestyle business, and why it’s such a valuable model in the 21st century. You can read more about the concept here: http://www.cnandco.com/carel-explains-lifestyle-business-to-poppy-on-5fm/

Kudos to you, Carel Nolte and CN&CO team for driving and advocating such a fantastic concept!