STA Travel Starts The Adventure on campuses across SA
STA Travel teamed up with SA Tourism to bring the ‘Start The Adventure wheel’ to university campuses encouraging students to travel in their own backyard.
These STA Travel and SA Tourism activations planned to inspire and educate South Africa’s youth to really see the adventure in their own backyard, and to want to explore their fascinating country. The “Start The Adventure” wheel will be back on campuses across South Africa next year where more students will stand a chance to explore some of SA’s most desired destinations with even more epic prizes. What better way to bring out a “local is lekker” vibe than with students who have a passion and enthusiasm for local living and adventures, and encouraging them to be “tourists” in their own backyard.
For more, check out this article on Bizcommunity: http://www.bizcommunity.com/Article/196/373/136141.html