Latest Flume article in BusinessBrief magazine

“Often, we as marketers are guilty of building campaigns based on past ideas that were a success, or a basic assumption of a target audience. We do this without fully understanding the target audience, taking a deep dive into their world and immersing ourselves in their culture. It’s often been said that ‘content is king’. As much I agree that content is a cornerstone of online marketing and that creative sells, it must be stated that content means absolutely nothing if it’s served to the wrong audience. That’s where context rules supreme.

I want to introduce you to the 3C Model (devised by Flume) that could be the key to great campaigns; Context, Content, Channel in order to Convert. This model assumes that an overarching digital strategy exists and that a core brand identity and business goals exist” – Jacques Du Bruyn, MD at Flume www.flume.co.za

Jacques wrote an article around this 3C Model which has just been published in the December/January issue of BusinessBrief magazine. It’s definitely worth a read.

http://www.bbrief.co.za/SiteItems/Documents/magazine/bbrief-december-2015-january-2016.pdf